THE SUMANSA APPROACH

to exhibition management


Lateral thinking, experience in diverse markets and a wealth of intellectual resources are the cornerstones that define Sumansa's differences and enable their clients and projects to succeed.  Click below to find out how Sumansa approaches its business.

  • APPROACH
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IDEATION

Sumansa Exhibitions has a proven track record of conceptualising large scale exhibitions that have delivered measurable results to its clients. Our very own exhibitions include the Indian Property Show, The Global Property Show, Ramadan Night Market and the Dubai Property Show.

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PLANNING

Every aspect of a potential show - from visitor potential to market opportunity to financial feasibility - is thought through by the Planning Department

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EXHIBITOR MARKETING & LAUNCH

Sumansa has a well-established system of exhibitor marketing and launch, using a wide range of communication tools both conventional and non-conventional.

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SALES

Our 12-strong, multinational sales team is hugely successful when it comes to selling our spaces! In less than a decade, our sales and marketing teams have built credibility with their customers, underpromising and overdelivering to expectations.

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VISITOR MARKETING

Extensive and targeted marketing campaigns ensure visitors are well informed and aware of our exhibitions well in advance. Our success rate in this area has been stupendous, attracting over 700,000 qualified visitors to our shows across all international markets.

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OPERATIONS

Sumansa is supported on ground by a group of dynamic professionals each proficient in their sphere of engagement. From print production to venue management, Sumansa handles it all directly, without depending on any external resources.

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EDUCATION

Sumansa believes that end users can make informed decisions on property only after education on such aspects that include laws and regulations, finance and investment amongst others. That’s why all our property shows have a unique educational focus with specialist speakers.

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DATA MANAGEMENT

From our highly interactive website to our Automated Registration System, we use a number of tools to understand customer behaviour with regard to property. We analyze and use this to plan our shows and help our clients position their propositions better.